FiberLight Driver Engagement and Safety Improvement Case Study

This case study details FiberLight's implementation of Geotab Vitality’s behavioral change program aimed at enhancing driver engagement and safety within their fleet. FiberLight, a fiber optic infrastructure company, faced challenges in engaging a dispersed workforce while maintaining a strong safety culture. The company launched a pilot program for 26 drivers equipped with Geotab telematics, achieving a 100% adoption rate within a week. The program utilized positive reinforcement to improve driving behavior, resulting in a 21.6% overall improvement in driving habits. Key metrics from the pilot included a projected 22% ROI, a 3.8% increase in fuel efficiency, and a 13.8% reduction in Predictive Collision Risk. The initiative fostered a better dynamic between remote management and drivers, with increased internal demand for participation in the program. FiberLight plans to expand the program to its entire fleet, leveraging the positive results for future board-level reporting and insurance renewals.