Google Cloud Partner Ecosystem Quadrant Report June 2023

This research report evaluates the Google Cloud partner ecosystem, focusing on provider strengths, challenges, and competitive differentiators. It outlines the rapid growth of the Google Cloud ecosystem, highlighting significant co-investments by providers and the establishment of dedicated business units. The report details the importance of data analytics and machine learning in enhancing enterprise data value, emphasizing the role of ecosystem providers in data migration, governance, compliance, and the development of AI frameworks. It also discusses sustainability as a key driver for Google Cloud Platform (GCP) adoption, noting its focus on reducing carbon footprints and supporting enterprises in achieving net-zero goals. Additionally, the report addresses cloud economics, indicating that GCP's competitive pricing and multicloud support are attractive to enterprises. It concludes with an analysis of market trends, including the challenges posed by skill gaps and the mixed demand for cloud services in Europe, while noting the resilience of Google Cloud amidst broader tech slowdowns.