Blair Academy Fundraising Technology Integration Case Study

This case study outlines the partnership between Blair Academy and GiveCampus, focusing on the implementation of an automated matching-gifts tool to enhance the donor experience and increase fundraising revenue. The document details the challenges faced by the advancement team, particularly the unclaimed corporate matching gifts due to a lack of awareness among donors and a cumbersome manual process. By integrating the 360MatchPro tool, donors can easily check their gift eligibility by entering their employer's name. The results of this integration have been significant, with year-over-year online fundraising revenue doubling from $503,000 in fiscal year 2020 to $1.5 million in fiscal year 2021, and further doubling in fiscal year 2022. The case study highlights the increase in matching gift revenue, the diversity of companies participating in matching, and the overall efficiency gained by the advancement team, allowing them to focus on strategic initiatives rather than manual matching research.