Summary
This report is the third annual analysis of digital wallet adoption and usage in educational fundraising, focusing on data collected during the 2023 calendar year. It outlines the popularity of various digital wallets, including Apple Pay, Venmo, PayPal, and Google Pay, and examines their impact on the giving experience. The report presents key metrics indicating that digital wallets are increasingly preferred by donors, with 45% of gifts made through this method at GiveCampus Partner schools. It details generational trends in digital wallet usage, noting that Gen Z shows a shift in preference towards Apple Pay. Furthermore, the report explains how digital wallets enhance the donation process by reducing friction and increasing the average gift size over time. It also includes case studies of successful fundraising campaigns that utilized digital wallets, demonstrating their effectiveness in boosting donor engagement and overall fundraising success. The findings aim to inform strategic decision-making for educational institutions.
