GK AIR Dynamic Pricing Implementation at Popken Fashion Group

This document is a case study detailing the implementation of GK AIR Dynamic Pricing at Popken Fashion Group, an international fashion retailer specializing in plus-size fashion. The objective of the implementation was to automate the pricing process to adapt to fluctuating market conditions, including demand and purchase price variations. The solution was rapidly deployed within 14 weeks, allowing for frequent price adjustments based on defined strategies aimed at optimizing turnover, sales, profit, and markdowns. The case study outlines how the AI-driven pricing solution improved gross profit and margin while maintaining customer engagement through adaptive pricing. It also emphasizes the importance of pricing management in achieving a competitive edge in the volatile fashion industry. The document describes the operational efficiencies gained through automation, including reduced workload for category management and enhanced inventory management through markdown pricing strategies. Overall, the implementation of GK AIR Dynamic Pricing has positioned Popken Fashion Group to respond effectively to market changes.