Communication Capture Trends in 2025/26

This report presents an analysis of communication capture trends based on data from over 12,000 financial institutions. It highlights significant changes in the capture of various communication channels, including a notable 3,000% increase in firms capturing ChatGPT data and a 114% rise in the capture of Apple Messages. The report details the decline in the use of X (formerly Twitter) as a business communication channel, attributing this to changes in API access and a decrease in user engagement. Additionally, it notes an increase in the focus on capturing LinkedIn company pages, with a 14% rise in firms capturing corporate messaging. The report also discusses the regulatory landscape, mentioning the U.S. Securities and Exchange Commission's actions against misleading advertising and the Financial Conduct Authority's guidance on social media promotions. Overall, the document outlines the evolving priorities of firms regarding communication capture in response to regulatory expectations and market dynamics.