Impact of Cannabis Use on Consumption Patterns

This report analyzes consumption patterns in five key markets that have legalized recreational cannabis use. It provides an overview of how cannabis legalization impacts consumer behavior regarding various product categories. The report highlights the complexities surrounding consumer insights, particularly due to the politicized nature of cannabis use. It discusses the careful consideration taken in sampling consumers, focusing on those who claim to use cannabis in different frequencies. The findings indicate that cannabis use has a limited claimed impact on alcohol consumption while significantly increasing the consumption of non-alcoholic drinks, savory snacks, and chocolate among users. The report also addresses demographic shifts in alcohol consumption, noting a trend toward younger and more female-oriented markets in regions like South Africa and the United States. Overall, this document serves as a resource for understanding how cannabis legalization influences consumer habits across different demographics and markets.