Website Localization Project for Singita

This case study details the website localization project undertaken by Singita, a luxury African safari lodge chain, in collaboration with Globalization Partners International (GPI). The project aimed to enhance Singita's online presence by translating and localizing various aspects of their website, including the homepage and promotional content. GPI utilized its expertise and technology, starting with a review of Singita's Contentful headless CMS, which led to customizations for better compatibility with the client's content model. The localization process involved the use of GPI's Translation Services Portal and Connector for Contentful, along with Trados Studio Translation Memory. The results of the project were positively received, with feedback highlighting the efficiency of the GPI connector in facilitating the translation workflow. The case study emphasizes the importance of effective translation services in enhancing user experience and accessibility for a diverse audience.