Pedagogic Cases for Event Management and Event Tourism

This case study focuses on the growth and significance of virtual and hybrid events in the post-pandemic landscape, emphasizing the challenges faced by event professionals in creating meaningful experiences. It outlines how the pandemic accelerated the adoption of virtual events, which were previously viewed with skepticism due to technological barriers and a preference for in-person interactions. The text discusses the necessity for event professionals to innovate and adapt to enhance virtual experiences, highlighting the importance of mapping the consumer journey to address the differing needs of attendees. It presents a fictitious case study of a student navigating a hybrid conference, illustrating the complexities of designing engaging experiences for both in-person and virtual participants. The study emphasizes the critical role of setting clear objectives, understanding the event space, and ensuring stakeholder engagement to create impactful event experiences. It concludes with a call for event professionals to leverage technological advancements to improve the quality and accessibility of future events.