Summary
This white paper discusses the evolving landscape of the media supply chain and the increasing trend of outsourcing among broadcasting organizations. It outlines the challenges faced by operators due to the convergence of traditional broadcasting and over-the-top (OTT) services, which has intensified competition and operational pressures. The paper identifies five key drivers for outsourcing, including cost efficiency, technology investment, and the integration of advanced AI technologies. It emphasizes the importance of efficient resource allocation, particularly during peak viewership events, and highlights the role of cloud technology in enhancing flexibility and performance. Additionally, the document raises critical questions that organizations should consider before outsourcing, such as readiness for modernization and maintaining service quality during high-demand periods. The Globecast approach is presented as a solution, leveraging decades of experience in video acquisition and distribution to help broadcasters achieve their outsourcing goals while ensuring operational resilience and quality service delivery.
