Understanding the Role and Impact of OTT Video as-a-Service

This white paper discusses the role and impact of Over-the-Top (OTT) video as-a-Service (OTTaaS) in the broadcast, media, and entertainment sectors. It outlines how OTTaaS enables operators to deliver video content across multiple devices while minimizing the complexities associated with in-house infrastructure. The document details the three pillars of OTTaaS: a Video Stack platform for media preparation and delivery, a Back-end Service Platform for managing services, and Front-end applications for user engagement. It emphasizes the benefits of adopting a managed service approach, including cost efficiency, scalability, and enhanced flexibility. The paper also highlights the current and future developments in the OTT landscape, such as the integration of advanced streaming technologies and AI-driven personalization. Furthermore, it presents Globecast's approach to OTTaaS, showcasing its vendor-agnostic architecture and comprehensive content acquisition capabilities. The document serves as a resource for operators looking to enhance their OTT offerings and adapt to evolving viewer preferences.