Family Office Investment Insights Report 2025

This report is a comprehensive analysis of the 2025 Family Office Investment Insights, derived from the One Goldman Sachs Family Office initiative. It details the responses of 245 family office decision-makers and reflects on the evolving landscape since the last survey in 2023. The report outlines significant changes in leadership, policy, and market dynamics, emphasizing the increasing role of artificial intelligence in family office operations. It documents the unique strengths of family office investors, highlighting their long-term capital advantages and ability to navigate market uncertainties. The report also discusses asset allocation trends, noting a shift towards public equities and a cautious approach to private equity. Key investment risks identified include geopolitical conflict, political instability, and economic recession, with a notable concern regarding inflation and tariffs. The findings suggest that family offices remain optimistic despite the challenges, indicating a readiness to deploy capital in risk assets over the next year.