Agency Guide for Mobile App Development

This guide is designed for agencies considering the expansion of their business by selling mobile applications. It outlines the growing relevance of mobile apps in today's digital landscape, emphasizing their importance as a primary connection point for users. The document details various types of applications that agencies can offer, including content and shopping apps, highlighting the advantages of app builders like GoodBarber. It discusses how mobile apps enhance user experience, provide offline access, and facilitate direct communication through features like push notifications. Additionally, the guide presents the benefits of shopping apps as a significant sales channel, noting statistics on user preferences and conversion rates. It emphasizes the time and cost efficiency of using an app builder, making it accessible even for those without technical expertise. The document serves as a comprehensive resource for agencies to understand the mobile app market and the necessary steps to successfully sell apps to their clients.