Mediaocean Usage-Based Monetization Case Study

This case study details the partnership between Mediaocean and Gotransverse to enhance Mediaocean's monetization infrastructure. Mediaocean, a key player in the advertising industry, manages over $150 billion in annual media spend and required a solution to overcome limitations of its legacy monetization system. The study outlines the business challenges faced, including the need for precise usage-based rating, support for complex pricing models, and seamless integration with existing platforms. Gotransverse was selected for its ability to automate complex billing scenarios and scale with Mediaocean's growth. The implementation of Gotransverse's intelligent rating engine allowed for high-volume rating with significant accuracy, improved billing precision, and reduced time-to-close by 22%. The results demonstrate a successful transformation in Mediaocean's monetization processes, highlighting the effectiveness of Gotransverse's solution in managing intricate advertising workflows.