Diverse-Owned Media Audience Reach and Profiles

This report outlines the audience reach and profiles of diverse-owned media, focusing on the impact of the movement against racial injustice in 2020 on advertising strategies. It details how brands and marketers have increased their investment in diverse-owned media companies, particularly Black-owned media, to better connect with racially and ethnically diverse communities. The report presents Nielsen's Diverse Media Equity program, which aims to support diverse-owned media through improved measurement, visibility, and resources. It emphasizes the importance of Black-owned media in representing Black audiences and highlights the significant buying power of Black consumers. The report also discusses the reach of Black-owned national TV and radio, showcasing their ability to engage audiences effectively. Furthermore, it examines the role of diverse-owned media in fostering authentic brand partnerships and the need for advertisers to recognize the value of these outlets in their media plans.