Global Streaming Insights and Viewer Engagement Trends

This report presents an analysis of global streaming trends and the dynamics of content distribution among subscription video-on-demand (SVOD) services. It outlines the significant role of content variety in attracting and retaining viewers, with streaming content accounting for over 87% of available programming as of October 2024. The report details how five major U.S.-based SVOD providers, including Amazon Prime Video and Netflix, collectively distribute a substantial portion of global streaming content, with TV shows comprising 89% of their offerings. Furthermore, it discusses the importance of catalog depth and diversity, noting that a significant percentage of content is produced outside the U.S. The report also highlights viewer engagement patterns, indicating that while original programming is popular, licensed content continues to drive higher viewer retention. Additionally, it emphasizes the necessity of personalized user experiences in navigating extensive libraries, as many viewers struggle to find content that meets their preferences.