2024 Public Communications Benchmark Report

The 2024 Public Communications Benchmark Report presents an analysis of digital communication trends among government organizations in the United States and the United Kingdom. It is based on data collected from over 6,500 organizations using Granicus' govDelivery platform, alongside insights from a survey of more than 550 communications staff members. The report outlines key metrics such as open rates, click rates, and engagement rates, highlighting the importance of digital transformation in enhancing public engagement and trust. It notes that while there has been an increase in subscriber numbers, there is a slight decline in mobile subscriptions, indicating a need for improved mobile-friendly strategies. The report emphasizes the role of targeted messaging and human-centered design in fostering better communication experiences. Additionally, it identifies common challenges faced by communicators, such as low engagement and inconsistent information sharing, and suggests that organizations must adapt their strategies to meet the evolving needs of their audiences.