Aurora Digital Services Engagement Strategy

This document is a case study detailing how the City of Aurora, Illinois, enhanced its digital services to better engage with its residents. Initially relying on social media and static web pages, the city faced challenges in understanding public sentiment due to outdated tools. The transition to Service Cloud by Granicus marked a significant improvement in communication and interaction with nearly 200,000 residents. A key project involved surveying citizens about unoccupied business locations in downtown Aurora, which allowed residents to express their preferences and informed businesses of public demand. Additionally, the city integrated engagement efforts into events like the LUMENAURA Light Festival, utilizing Granicus to create a dedicated web page for the event. This approach not only provided information but also encouraged volunteer participation, contributing to the festival's success. The case study emphasizes the importance of citizen engagement and transparency in municipal projects.