Groopit is a software company based in the United States, founded in 2018, specializing in enterprise resource planning (ERP) solutions. The company employs between 11 and 50 individuals and has a reported revenue of approximately 4.2 million USD. Groopit focuses on leveraging employee intelligence to enhance competitive strategy, as highlighted in their competitive intelligence solution documentation. Their published materials include case studies that explore the role of employees as a critical source of competitive intelligence, emphasizing the need for organizations to crowdsource insights from their workforce to gain a competitive edge. The company addresses challenges faced by competitive intelligence professionals, such as obtaining accurate and timely intel in a commoditized information landscape. Groopit's content suggests a commitment to empowering businesses by integrating employee-generated insights into their competitive strategies, thereby aiming to close revenue gaps caused by lost deals to competitors. Their approach underscores the importance of unique, hyperlocal awareness that employees possess regarding market dynamics.