GroupBy is a Canadian company founded in 2013, specializing in software solutions within the Customer Relationship Management (CRM) sector, as well as in utility and energy markets, specifically oil and gas. With a workforce of 51 to 200 employees and reported revenue of approximately 19.5 million USD, GroupBy focuses on enhancing eCommerce experiences through advanced search and product discovery technologies. The company's published material includes "The Ultimate Buyer's Guide to eCommerce Search and Product Discovery," which addresses the evolving customer journey in modern eCommerce. This guide outlines key expectations of contemporary consumers, the significance of search in product discovery, and the challenges faced by retailers and wholesalers. Additionally, it discusses the essential features of a product discovery platform and emphasizes the importance of a functional online presence, highlighting consumer demands for speed and personalization in their shopping experiences. Through its offerings, GroupBy aims to support brands in improving eCommerce profitability and adapting to industry trends.