2025 Apparel Search Visibility Benchmark Report

The 2025 Apparel Search Visibility Benchmark Report provides a comprehensive analysis of the shifts in the apparel search landscape during the first half of 2025. It outlines significant changes in Share of Voice (SOV) across various search engine results pages (SERPs), highlighting the rise of AI Overviews and Merchant Listings, which have overtaken Organic results in visibility. The report details the performance of key retailers, noting that Amazon experienced a decline in SOV while brands like H&M and Macy's gained traction through optimized listings. It also discusses the strategic risks faced by mid-tier brands, which struggle with inconsistent visibility in high-intent queries. The methodology section describes the data sources and tracking methods used to compile the report, emphasizing the importance of a multi-format SERP strategy and regular audits to maintain competitive visibility. The report concludes with strategic recommendations for retailers to enhance their search presence and adapt to evolving trends in the digital marketplace.