Beauty Industry Search Intelligence Benchmark Report Q1-Q2 2025

This report provides a detailed analysis of the search engine results pages (SERPs) within the beauty industry for the first half of 2025. It outlines the significant shifts in visibility driven by competitive tactics and the influence of AI-powered content. Key findings indicate that as Amazon recedes from Shopping Ads, brands like Target and Sephora have increased their share of voice (SOV). The report documents shifts in consumer preference towards community-driven platforms such as YouTube and Reddit, which have seen notable growth. Additionally, it discusses the emergence of luxury brands like Chanel, which experienced substantial growth in visibility due to strategic marketing efforts. The report includes historical trends and competitive tactics, emphasizing the need for brands to adapt to changes in SERP dynamics and optimize for AI-driven features. Recommendations for brands include enhancing AI visibility and expanding video content strategies to maintain competitive advantage.