Home Furnishings Benchmark Report Q3 2025

This document is a benchmark report focusing on the Home Furnishings category for the third quarter of 2025. It analyzes shifts in search engine results page (SERP) visibility among leading retailers, including Home Depot, IKEA, Amazon, and Walmart, who maintained their dominance despite some experiencing declines in market share due to increased competition. The report details the performance of other retailers like Crate & Barrel and West Elm, which improved their visibility through better optimization strategies. It outlines the competitive tactics employed by various brands, highlighting the importance of merchant listings and advertising strategies in maintaining visibility. The report also provides key insights and recommendations for brands to enhance their above-the-fold (ATF) placements and adapt to evolving SERP features. Additionally, it presents an outlook for Q4 2025, predicting renewed investment in shopping ads and adjustments in strategies to capitalize on holiday season opportunities.