Schuler Shoes Product Data Enhancement Case Study

This case study outlines how Schuler Shoes improved their product information and customer experience through the services of GrowByData. The objective was to enhance their product data to boost Google rankings and increase holiday sales. Schuler Shoes faced challenges in updating their product catalog due to a lack of detailed product information from manufacturers, which required a combination of manual work and automation. GrowByData's solution enabled Schuler Shoes to add rich data attributes to 100% of their catalog, totaling 16,980 items, in just five months. This process involved database engineering and data entry analysts, resulting in the addition of 58,180 attributes. The automation techniques employed allowed for faster updates, significantly improving productivity and sales. The case study highlights the successful collaboration between Schuler Shoes and GrowByData, showcasing the effectiveness of their catalog management approach in addressing long-standing data challenges.