Allegro Marketplace GTIN Implementation Case Study

This case study details the implementation of GS1 standards, specifically the Global Trade Item Number (GTIN), by Allegro, Poland's leading online shopping platform. As Allegro expanded, challenges arose with duplicate listings, complicating the shopping experience for users. To address this, Allegro mandated the use of GTINs for product listings, enhancing the accuracy and searchability of its product catalog. The study outlines the verification process for GTINs, which has evolved to include connections with Verified by GS1 to ensure authenticity. This initiative has significantly improved data quality, allowing for the merging of duplicate listings and a streamlined shopping experience. The case study also discusses the collaboration with GS1 Poland, which provided educational support and best practices for GTIN verification. Allegro's efforts have resulted in a more efficient listing process, reducing the time required for sellers to get products online, ultimately benefiting both consumers and merchants. The implementation of these standards is seen as a commitment to maintaining market leadership in e-commerce.