This document is a guide that presents the GS1 2D Pilot Toolkit, designed to assist manufacturers, brand owners, and retailers in implementing 2D barcode pilots. It outlines the essential building blocks and processes necessary for successful pilot execution, including setting objectives, identifying stakeholders, and determining the scope of the pilot. The toolkit emphasizes the importance of collaboration among key stakeholders and provides guidance on how to track pilot progress, capture learnings, and report findings back to the GS1 community. Additionally, it discusses various business use cases that can be unlocked through the use of 2D barcodes, such as inventory management, consumer engagement, and sustainability. The document also highlights the role of GS1 as a neutral partner in supporting organizations throughout the pilot process, ensuring that they leverage globally interoperable standards effectively. Overall, the toolkit serves as a comprehensive resource for organizations looking to enhance their operations through 2D barcodes.