Summary
The GS1 Product Video Standard is a technical report that outlines best practices and options for creating and sharing videos related to products or product group families. Ratified in May 2024, this document serves as a guideline for organizations involved in video production for product marketing. It includes sections that define what constitutes a product video, as well as recommendations for technical aspects such as aspect ratio optimization, file resolution, file format, file size, and video length. The report also discusses identification, file naming, and metadata requirements, ensuring that videos are properly categorized and easily accessible. Additionally, it addresses the sharing of product videos, detailing methods for creating download and viewable URLs, as well as social media integration. The document emphasizes the importance of adhering to these standards to maintain consistency and quality across product video content.
