This document is a report summarizing the analysis of sustainability needs conducted from March to May 2024 as part of the GS1 Sustainability Project. The analysis identifies industry needs and challenges, categorizing them into seven distinct sustainability topics. The report outlines how GS1 can best support these needs through various methods, including interviews and research involving industry members and experts. It details the evolving regulatory landscape affecting sustainability practices, emphasizing the importance of compliance and the integration of sustainability into core business operations. The report also highlights the pressures companies face, such as regulatory, consumer, investor, trading, employee, and commitment delivery pressures, which are driving the need for enhanced sustainability practices. The findings aim to inform GS1's approach to addressing sustainability challenges and creating value for its members in a complex regulatory environment.