TaskMoby Market Analysis and Poverty Alleviation

This case study explores TaskMoby, a digital marketplace in Ethiopia, and its role in enhancing digital inclusion and alleviating poverty. It examines market conditions, job creation, and the impact of mobile technology on livelihoods. The report highlights TaskMoby's evolution from a B2C to a B2B model, showcasing how it connects service providers with businesses, ultimately contributing to economic resilience and improved well-being for underserved communities.