This guide outlines best practices for customer engagement using GUIDEcx during project kickoff calls. It emphasizes the importance of clearly defining customer roles and responsibilities to ensure mutual success. The document details strategies for effective communication within GUIDEcx, including the use of notes and messaging for visibility and accountability. It advises on how to handle customer responses outside of GUIDEcx to reinforce proper communication behavior. Additionally, the guide discusses integrating key systems, adjusting notification settings, and utilizing templates to enhance project management. It highlights the significance of conducting warm handoffs between sales and onboarding teams to create a positive customer experience. The guide also suggests using the 'View as Customer' feature to set clear expectations and create reporting mechanisms for tracking process efficiencies and performance. Finally, it recommends sending customer satisfaction surveys to gather feedback for continuous improvement.