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Gupshup
Overview
Gupshup is a software company based in the United States, specializing in content and collaboration software, as well as information technology services. Founded in 2004, Gupshup has grown to employ between 1,001 and 5,000 individuals and reported a revenue of approximately $287 million. The company focuses on enhancing marketing and sales efforts for retail and e-commerce businesses through its Conversation Cloud and integration with the WhatsApp Business Platform. Gupshup provides autonomous AI agents that facilitate customer interactions across the customer lifecycle, enabling businesses to create targeted customer segments and personalize communication. Their solutions support various marketing strategies, including ads that direct customers to WhatsApp, and they enable the development of AI-powered virtual assistants and chatbots for improved customer engagement. Gupshup's offerings aim to increase sales conversion rates, enhance customer experience, and drive revenue growth by leveraging conversational AI and rich media capabilities within messaging platforms. The company's expertise is reflected in its analytical reports and studies commissioned to evaluate the economic impact of its technologies.