Gusto
Research Report on Accounting Firm Evolution
Pages
28
Time to read
16 mins
Publication
Language
English
Pages
28
Time to read
16 mins
Publication
Language
English
This research report examines the ongoing transformation within the accounting industry, highlighting the challenges and opportunities that firms face due to recent changes. It outlines key findings from a survey of over 500 accounting firms that serve small and mid-sized businesses in the U.S. The report details the significant difficulties in hiring accounting talent, with 53% of firm owners reporting increased challenges in recruitment. It also discusses the adoption of new technologies, with 77% of firms implementing such tools, which have generally saved time but also created issues like app fatigue. The report emphasizes the growing demand for advisory services, with 52% of accountants noting an increase in client requests for guidance amid economic uncertainty. Additionally, it addresses the impact of remote work on relationship building and mentoring within firms. The document serves as a guide for accountants seeking to adapt to these changes and enhance their service offerings.