Marshall University Academic Program Assessment Case Study

This case study details the collaboration between Marshall University and Hanover Research to enhance the academic program assessment process. The institution, located in Huntington, West Virginia, aimed to establish a data-driven method for evaluating new academic programs to ensure successful launches. The previous process was lengthy and lacked efficiency, prompting the need for a more streamlined approach. The new assessment process, developed in partnership with Hanover, includes evaluating market demand, student interest, employment prospects for graduates, and competitive landscape analysis. This systematic approach has led to the successful launch of eight programs based on Hanover's recommendations, with additional programs planned for the future. The case study emphasizes the importance of data-driven decision-making in academic program development and highlights the positive impact of the new assessment process on Marshall's institutional strategy and program offerings.