SUNY Old Westbury Enrollment Data Analysis Case Study

This case study details the strategic partnership between the State University of New York at Old Westbury (SUNY OW) and Hanover Research aimed at improving undergraduate enrollment and engagement. The university faced challenges in understanding the factors influencing non-matriculant students' decisions to decline admission. To address this, Hanover conducted a comprehensive analysis of non-matriculant data, utilizing resources such as the National Student Clearinghouse. The findings revealed critical insights into where applicants chose to enroll and the reasons behind their decisions. Recommendations included revisiting program messaging and enhancing support for historically marginalized student groups. The analysis has empowered SUNY OW to refine its recruitment strategies, focusing on personalized engagement and diverse support interventions. The ongoing collaboration with Hanover ensures that data-driven approaches remain central to the university's efforts to attract and retain a diverse student body.