Simpli.fi Cloud Migration and Infrastructure Optimization Case Study

This case study details Simpli.fi's migration to Google Cloud Platform (GCP) and the adoption of HashiCorp solutions to enhance their cloud infrastructure. Simpli.fi, a prominent advertising success platform, faced significant challenges with their previous bare metal servers, including unplanned downtimes and difficulties in scaling their operations. The company aimed to meet a stringent 10ms service-level agreement for client queries while improving system responsiveness. By implementing HashiCorp Terraform, Simpli.fi accelerated their cloud migration, achieving a setup time of just eight months compared to an initial estimate of two years. The use of containerization and tools like HashiCorp Consul and Nomad has enabled efficient resource management and service discovery across their infrastructure. The transition has resulted in substantial cost savings, improved security through a zero-trust framework, and enhanced operational efficiency, allowing the engineering team to focus on innovation and customer service.