Current Trends in AI Utilization by Marketing Leaders

This report presents findings from a survey conducted with 1,894 executives, focusing on the current use of artificial intelligence (AI) among marketing leaders. The survey indicates that marketing leaders primarily utilize AI for content creation, with expectations for future applications to include revenue planning, customer value analysis, and recruitment. A significant portion of respondents reported a focus on internal AI use, while over half also engage AI externally with customers. The report highlights a year-over-year increase in the development of AI expertise internally, although challenges remain in finding qualified talent. The survey also reveals that marketing leaders perceive their companies as adopting AI at a slow pace, with many expressing a desire for faster implementation. Additionally, the report discusses the roles of various executives in shaping AI strategy and the overall investment approach towards AI initiatives, emphasizing that success is measured against specific organizational goals rather than peer comparison.