Marketing Leaders' Current Use of AI

This report presents findings from a survey conducted among marketing leaders regarding their current and anticipated use of artificial intelligence (AI). The survey indicates that the primary application of AI today is in content creation, with expectations for future uses to include revenue planning, customer value analysis, and recruitment. A significant number of marketing leaders are focusing on internal AI applications, while a notable portion also utilizes AI externally with customers. The report highlights a year-over-year increase in the number of leaders developing AI expertise internally, although challenges remain in finding qualified AI talent. The document details the roles of executives involved in AI strategy, noting the chief information or technology officer is often cited as the owner of AI strategy, with varying levels of involvement from other leaders. Additionally, the report discusses the perceived pace of AI adoption and the ongoing demand for AI expertise across various functions within organizations.