Heinrich Heine University Düsseldorf (HHU) is a higher education institution located in Germany, established in 1965. It operates within the Hospitals & Physicians Clinics industry, focusing on research and education. The university employs between 201 and 500 staff members and has reported revenue of approximately 51.37 million USD. HHU emphasizes research and educational excellence, particularly in management and business studies, as evidenced by its academic publications. One notable document from the university is a case study analyzing Uber's internationalization challenges in Southeast Asia, authored by Professor Dr. Andreas Engelen and researcher Clara Zähe. This case study explores Uber's competitive strategies against local rival Grab, highlighting the significance of localization in business expansion. The university's commitment to research is reflected in its faculty's contributions to management literature, underscoring its role in advancing knowledge within the academic and business communities. Overall, Heinrich Heine University Düsseldorf is positioned as a key player in higher education and research, particularly in the context of management and healthcare-related studies.