Summary
This case study details how Adtomic assisted Sunken Stone in improving brand visibility for their client, iRise Organics, within a competitive market. In 2018, iRise sought to expand its brand awareness and sales through Amazon, as they were primarily focused on their website. Sunken Stone optimized iRise's product pages and utilized Adtomic's tools to manage and automate advertising efforts. The execution phase involved setting up and scaling campaigns using Adtomic’s Campaign Builder, which facilitated the rapid deployment of Sponsored Products campaigns. Throughout the campaigns, Adtomic's platform provided insights on keyword performance, allowing for ongoing optimization. The results indicated significant success, with iRise experiencing a sevenfold increase in monthly sales and substantial customer reach, achieving over 4.5 million impressions and a 12% advertising cost of sales. The case study illustrates the effectiveness of automated advertising solutions in enhancing brand performance on Amazon.
