Heymarket

Overview

Heymarket is a software company based in the United States, founded in 2015, with a workforce of 11 to 50 employees. The company operates within the content and collaboration software sector, as well as the finance and general technology industries. Heymarket's published document, "The State of Email in 2024: Keeping Ahead of the Curve," provides insights into the evolving landscape of email marketing. This analytical report discusses significant changes in the industry, including the impact of global consumer privacy laws, the integration of artificial intelligence, and initiatives by mailbox providers aimed at enhancing user experience. The document also offers an analysis of email performance metrics from 2023, expert forecasts for 2024, and actionable strategies for marketers to improve their email engagement and deliverability. This focus on email marketing trends and best practices reflects Heymarket's commitment to helping businesses navigate the complexities of digital communication effectively.

Industry