Summary
This document is a research report that outlines the HFS Research Agenda for 2024, focusing on the concept of the Generative Enterprise™. It discusses the challenges faced in 2023, termed the Digital Dichotomy, where enterprises struggled to balance cost savings with innovation amidst macroeconomic pressures. The report emphasizes the importance of embracing Generative AI technologies as a means to unlock new forms of value and growth in the coming year. It presents the idea that 2024 will be pivotal for enterprises to transition to a new S-curve of value creation, driven by AI advancements. The report details how the Generative Enterprise™ can effectively navigate the dual challenges of economic slowdown and the urgent need for innovation. Additionally, it highlights the strategic research agenda designed to assist enterprises and their partners in achieving readiness for the Generative Enterprise™ and outlines the anticipated demand for Generative AI across various business functions over the next 12-18 months.
