Strategic Research Agenda for the Generative Enterprise

This document is a strategic research agenda focused on the concept of the Generative Enterprise. It outlines the challenges faced by enterprises in 2023, characterized as the year of the Digital Dichotomy, where cost savings and innovation budgets were significantly impacted by macroeconomic headwinds. The agenda emphasizes the need for enterprise leaders to balance cost savings with new forms of value and growth, particularly through the adoption of Generative AI technologies. The document describes the potential of Generative AI to drive productivity advancements and redefine business models. It also presents a framework for enterprises to navigate their modernization journeys, highlighting the importance of aligning operational strategies with emerging technologies. The research aims to provide insights into how enterprises can leverage Generative AI to enhance customer experience and operational efficiency over the next 12-18 months. Additionally, it introduces the HFS OneCouncil as a resource for enterprises to gain insights into industry trends and best practices.