GTM Infrastructure for AI Agents Solution Brief

This solution brief outlines the GTM Infrastructure for AI Agents developed by HG Insights. It describes how this infrastructure connects go-to-market (GTM) data and automation, providing B2B teams with up-to-date prospect context. The solution facilitates programmatic prospect research, account briefs, real-time enrichment, and workflow integrations through the MCP protocol. This enables teams to enhance personalization, improve outreach prioritization, and automate workflows effectively. The document identifies key performance indicators (KPIs) such as faster onboarding of AI agents, increased actionability of data, and improved engagement rates. It also addresses common challenges faced by RevOps, developers, and GTM teams, including fragmented access to market intelligence and inefficient workflow development. The infrastructure aims to unify signals and workflows across AI tools, enabling scalable automation without extensive coding. The brief further details core capabilities such as real-time account intelligence and no-code workflow building, emphasizing the solution's role in enhancing decision support and operational efficiency.