Hive is a United States-based company founded in 2013 that operates within the Business Services industry, specifically focusing on custom software and IT services, facilities services, staffing and recruiting, and logistics and supply chain management. With a workforce of 201 to 500 employees, Hive has reported revenue of approximately $85.3 million. The company's expertise includes providing insights and analysis related to significant events, as evidenced by their publication of the "2026 FIFA World Cup Report." This report highlights the substantial brand value generated during the tournament, indicating that over $5 billion was created, with live broadcasts contributing significantly to media value. The report also discusses the performance of various sponsorship assets, emphasizing the dominance of FIFA partner brands and their advertising strategies. Hive's work in this area reflects its capabilities in research and analysis, particularly in relation to major sporting events and their impact on brand exposure and media value.