Mental Health Matters Campaign Toolkit

This guide serves as a toolkit for the Mental Health Matters Campaign, launched in May to promote mental health awareness in the workplace. The campaign spans four weeks, focusing on key themes: Awareness, Reducing Stigma, Support, and Encouraging Action. The guide provides customizable resources aimed at raising awareness, reducing stigma, offering support, and encouraging proactive engagement with mental health resources. It includes a campaign communications calendar, printable flyers in English and Spanish, email templates for managers and employees, and content for social media and newsletters. Each week of the campaign is structured to build upon the previous one, starting with general mental health awareness and concluding with actionable steps for maintaining mental wellbeing. The toolkit emphasizes the importance of open conversations about mental health and encourages organizations to utilize available resources, such as Employee Assistance Programs and local mental health providers, to support their employees effectively.