Ad Fraud Sensor for Digital Advertising Campaigns

This document is a guide detailing the Ad Fraud Sensor, a tool designed for brands and agencies to enhance the effectiveness of their digital advertising campaigns through precise post-bid fraud measurement. The Ad Fraud Sensor analyzes numerous signals per impression to accurately identify invalid traffic and determine which partners may introduce risk, thereby ensuring that advertising budgets are utilized effectively. The guide outlines the environments in which fraud is detected, including display, mobile web, mobile in-app, and connected TV (CTV). It addresses issues such as inefficient media spend, evasive ad fraud, and invalid traffic. The document also describes key capabilities of the sensor, including MRC-accredited detection, customizable reporting, and advanced fraud classification. Additionally, it explains the operational processes involved in deploying the tool, reporting analytics, and managing media investments to improve campaign return on investment. The guide emphasizes the importance of real-time insights and proactive risk management.