Application Protection Case Study for Global Media Company

This case study details the implementation of HUMAN Application Protection by a leading global media company facing significant challenges with bot traffic. The company experienced high false-positive rates with its previous bot defense product, leading to legitimate users being flagged as malicious and forced to solve CAPTCHAs or being blocked entirely. This situation resulted in customer frustration and increased internal support efforts to manage complaints and access issues. The deployment of HUMAN Application Protection aimed to mitigate these issues by utilizing machine learning and behavioral analysis to accurately identify and block bots while maintaining low false positives. The solution enhanced reliability for authorized users, improved overall user experience by preventing resource consumption from bots, and increased operational efficiency by reducing the time spent on customer follow-ups and ticket management. The case study outlines the benefits realized post-implementation, including deployment flexibility and improved customer experience through a user-friendly CAPTCHA alternative.