Data Protection Changes in College Board's Student Search Service

This document is a report detailing the recent changes to the College Board's Student Search Service and their implications for enrollment management in higher education. The College Board announced that high school students can no longer opt-in through traditional means for the Student Search Service, which serves as a vital resource for colleges and universities seeking to communicate with prospective students. The report outlines both short- and long-term impacts of this policy shift, including anticipated changes to the technical environment and privacy regulations. In the short term, minimal effects are expected as the new policy will start with winter 2023 exams. However, long-term implications indicate that recruitment strategies will need to evolve to maintain effectiveness amid changing external factors. The report emphasizes the necessity for institutions to adapt their engagement methods with prospective students and prepare for stricter privacy protocols moving forward.