2024 Digital Video Ad Spend and Strategy Report

The 2024 Digital Video Ad Spend & Strategy Report serves as a comprehensive guide to the trends in the U.S. TV and digital video market. It outlines the market size and growth projections for digital video advertising, including Connected TV (CTV), social video, and online video. The report indicates that digital video is expected to be one of the fastest-growing ad spend channels, with projections showing a 16% growth in 2024, reaching $63 billion. This growth is significantly faster than total media, which is anticipated to grow at a much slower rate. The report also highlights that CTV ad spend is projected to grow by 12% in 2024, marking a substantial increase in investment from brands across various categories, including consumer packaged goods and retail. The findings are based on proprietary ad billing data and a quantitative survey of decision-makers in the advertising sector, providing valuable insights for both buyers and sellers in the market.