AI Intellectual Property and Transactions Digital Advertising Playbook

This guide provides an overview of the legal and technical challenges associated with AI and intellectual property in the digital advertising space. It addresses issues such as copyright infringement, the fair-use doctrine, and the implications of AI-generated outputs in relation to existing intellectual property laws. The playbook is intended for legal and procurement professionals who evaluate agreements concerning data and intellectual property related to AI. It includes practical guidance on drafting and negotiating agreements, such as content licensing and data processing contracts. Additionally, the document outlines the legal landscape that AI developers and content creators face, including recent case law and relevant legal principles. The playbook emphasizes the need for businesses to understand the contractual protections and compliance obligations necessary for responsible AI deployment, especially in light of ongoing litigation regarding the use of copyrighted materials in AI training.